We’re all very aware of Taco Bell’s idiotic pricing. My question is: Why do they do this?

What's the point other than screwing customers? I feel like those combos shouldn't even be on the app with the cravings box being right there. 9 cents more for almost a 700 calorie gain by purchasing 2 cravings boxes over 1 combo. And that's if you choose crunchy tacos over 5 layer burritos. I just don't understand.