Lawyers for Momofuku, founded by celebrity chef David Chang, sent cease-and-desist letters to smaller companies over use of the term, despite its prevalence in recipes and various cuisines.
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38 Comments
This Chang guy steal from other Asian cultures, then sues them. Scumbag
If you’re in CA, David Chang also owns Major Domo in the LA area.
They've walked it all back but the damage is done. I'll never buy any Chang's products or support any of his businesses again
Asshole move by Chang
This is no different than a formula for a medication, or new building material. David Chang tested & developed a high quality product made with top notch ingredients. He significantly added components to chili oil. If he does not at least have a "proprietary formula," he will not be able to continue making such a high quality product.
This David Chang is full of schemes , he even steal the name Momokufu, which is the Japanese name of the inventor of instant noodles and founder of Nissin.
David Chang can lick my ball sack. Wait until everyone finds out aside from this is a sht chef that treats workers like absolute sht.
I find it strange that a chef with a Korean background is trying to own the name to a chinese recipe. Thats like me trying to own the word sushi while sending cease and desist letters to japanese places, but im not even japanese! 🤷🏾♂️
Typical Yankees and Korean
Greedy ba$tard.
Not a wise call but glad he fixed it. I respected him as I first learned about him on the Millionaire show being the first celebrity to ever won the million dollars, and he donated it all to charity. He’s a good man.
Yeah his Asian line is overpriced. I enjoy getting my products at an Asian market for less
Trademarking chili crunch is like trademarking 'ketchup', 'ranch', 'honey mustard'
He's a fraud. He's Korean, not Japanese. Why feel the need to appropriate Japanese culture when you have Korean heritage? Why would you name your restaurant using Japanese words?
Crazy sad man
His spicy oil sauce also has MSG … I thought a chef at that level would not use this cheating to enhance the flavor, not to mention his already charging premium for the name ,
In China It's called lajiao you, or pepper oil. The brand Lao ganma is one of best brands in the world from guizhou province China. It's a basic ingredient like salt, soybean sauce. How can anyone allowed to own it? It's more than crazy.
Hienz? Trade mark momofuku. WTH?
What would Anthony Bourdain think about this?
its getting to be chili crispulous
Nonsense
who the hell actually names it chili crunch tho? lol might as well trademark chili oil LOL
This man’s career is cooked. If anything, the Asian community hates him
Korean always do the thief things.
how about trademark "KOREA" and "KOREAN",then they need to change the name of its country
I hope no one patronizes his product and his restaurant(s). Then he'll feel the backlash.
he's going to try siracha next…..
Asian in Houston have been boycotting Momofuku brand all week. You can't trademark chili oil, ketchup or mustard. Therefore you CANNOT trademark chili crunch/crisp.
The guy has been a scumbag for years. Is anyone honestly shocked he did this?
I literally stopped buying his stuff. Such a horrible move in the long run.
No one said there wasn't history to chili oil with crisps. David added his own 'crunch' to his and named it differently and people copied him. Now, they're mad and used social media to gang up on him. End of story.
just like the fine bros who tried to trademark the word 'react'; it did not go well
I just call it chili oil
It’s double the price of other brands at Kroger. Is it any good?
Never even heard of chili crunch or crisp before. Known it as chili oil for the longest time.
All Asians need to boycott David changs products and restaurants
People should boycott Momofuku and it's products. What a nasty businessman.
Heinz is a brand or company, chili crunch is a condiment.