ProAmpac is advancing heat-retaining food trays with a custom fiber-based package developed for Circle K’s Flamin’ Hot Boneless Chicken Wings. Designed specifically around the recipe and portion size, the tray addresses common hot-hold challenges by helping retain heat and moisture while providing enhanced grease resistance. ProAmpac also optimized PepsiCo’s initial branding for production and improved product visibility, allowing the wings to stand out more clearly in heated display cabinets. The result combines food preservation with a more polished retail presentation.
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For Circle K, packaging tailored to a specific menu item can help maintain product quality for longer while creating a more consistent customer experience. The approach also shows how convenience retailers can treat packaging as part of product development rather than an afterthought. For ProAmpac, developing recipe-specific solutions creates opportunities to deepen partnerships with foodservice brands seeking packaging that supports operational performance, merchandising and differentiated menu launches.
Image Credit: ProAmpac
