Experiential dining keeps winning the battle for guest spend — and few formats sell the theater better than rodízio. On Oct. 9, 2026, Texas de Brazil, the internationally acclaimed Brazilian-American steakhouse brand, opened its newest location at Orchard Town Center in Westminster, Colorado, planting its flag in a high-traffic retail-and-entertainment destination conveniently positioned between Denver and Boulder.
For operators watching where full-service dollars are flowing, the move is a textbook read on where the churrasco concept is headed: suburban, destination-anchored, and built around a meal guests can’t replicate at home.
Flame-Grilled Meats and a 50-Plus-Item Salad Area
At the center of the Texas de Brazil experience is its signature rodízio-style service. Gauchos move through the dining room carving an abundant rotation of flame-grilled beef, lamb, pork, chicken and Brazilian sausage directly at each guest’s table — including the brand’s signature picanha, sliced fresh tableside.
Rounding out the meal is an expansive gourmet salad area with more than 50 selections. Expect:
Artisan cheeses and charcuterie
Roasted vegetables and fresh salads
Hot items and Brazilian specialties
Beverage plays a starring role, too. Guests can pair their meal with an award-winning, globally curated wine program or opt for handcrafted cocktails, including Brazil’s signature caipirinha.
A Natural Fit for a Growing Market
“Westminster’s continued growth and Orchard Town Center’s role as a regional destination make this location a natural fit for Texas de Brazil,” said Salim Asrawi, President of Texas de Brazil. “We’re pleased to expand our presence in Colorado and introduce more guests to the Brazilian culinary traditions, attentive service and Texas hospitality that define our dining experience.”
The restaurant is built to flex across occasions — casual evenings, milestone celebrations, date nights and business dinners — with group dining options engineered for corporate events, holiday parties and other gatherings.
What It Costs and When It’s Open
Full dinner (continuous meat service + gourmet salad area): $59.99 per person
Salad area only: $33.99
Kids: When purchased with a full-price dinner, ages 2 and under dine free, ages 3–5 are $5.00, and ages 6–12 receive 50% off the regular dinner price
Dinner hours: Monday–Thursday, 5:00 p.m.–9:00 p.m.; Friday, 5:00 p.m.–10:00 p.m.; Saturday, 4:00 p.m.–10:00 p.m.; Sunday, 4:00 p.m.–9:00 p.m.
Why It Matters
Founded in Addison, Texas, in 1998, Texas de Brazil has scaled to more than 50 domestic locations and a growing international footprint — proof that the fixed-price, all-you-can-enjoy churrasco model travels well. For foodservice operators, the Westminster debut offers a few concrete signals worth filing away:
Experiential beats commodity. The gaucho carving, the picanha sliced tableside, the 50-item spread — this is a meal diners can’t recreate from a grocery run or a delivery app. That defensibility is exactly what full-service operators are chasing in a value-conscious market.
Clear, bundled pricing simplifies the sell. A single $59.99 price point, a lower salad-only tier, and a transparent kids’ structure make the check easy to understand and the experience easy to market — a reminder that menu and pricing simplicity can be a competitive weapon.
Destination retail is prime real estate. Anchoring in a regional shopping-and-entertainment hub between Denver and Boulder captures built-in foot traffic and occasion-driven dining, from celebrations to corporate groups.
The practical takeaway for operators and buyers: guests are still willing to pay for hospitality, theater and abundance when the format justifies the ticket. The brands winning expansion right now are the ones packaging all three.
Hungry for more on how steakhouse and restaurant brands are scaling? See how Atomic Wings opened eight new restaurants in Q3 as national expansion accelerates, and why Captain D’s is building international momentum.
Planning a visit, a celebration or a business dinner? Reservations and details are available at texasdebrazil.com/locations/westminster or by calling (983) 800-2119. Is experiential dining the smartest bet in full-service right now? Weigh in with your take in the comments.
