Crumbl locations have been closing nationwide, following consecutive years of declining sales, but Oklahoma remains untouched by the downturn.
With just over 1,000 locations nationwide, locations have seen closures and employee layoffs after a very successful post-pandemic run.
Here’s what to know about Crumbl’s current state and what to expect in Oklahoma City.
Crumbl’s sales have declined over the past two years
In July 2025, Crumbl CEO Jason McGowan presented data indicating that the chain’s dirty soda lineup would boost sales 20% and boost unit volumes to $2 million but instead brought chain traffic down 32% over the year, with sales in August down by 70%, according to Restaurant Business.
This year, 57 of Crumbl’s locations have shut down, and operators warn more locations may close.
In May, McGowan expressed plans to step down and name a new CEO in an effort to reevaluate.
Crumbl locations in Oklahoma City metro
There are currently 1,064 Crumbl locations nationwide. Crumbl has locations throughout the Oklahoma City metro, including:
6315 N May Ave, Ste B, Oklahoma City
13004 N Pennsylvania Ave., Oklahoma City
7000 NW Expy, Ste A, Oklahoma City
1740 S Sooner Road Ste A, Midwest City
660 SW 19th St, Ste E, Moore
1680 Garth Brooks Blvd, Ste 100, Yukon
925 W Interstate 35 Frontage Rd, Ste. 132, Edmond
1607 NW 24th Ave., Norman
Crumbl’s success followed the COVID-19 pandemic
Crumbl’s sales took off after a viral surge in 2021, with growing sales and more than 17 million combined followers on Instagram and TikTok.
With its rotating lineup, minimalist pink branding, and embrace of third-party delivery, the cookie empire broke out, with sales soaring while operators struggled to keep up with high demand.
By 2023, Crumbl was the largest cookie chain in the country and generated more than $1 billion in system sales just six years after McGowan and his cousin, Sawyer Hemsley, founded it in 2017.
This article originally appeared on Oklahoman: Crumbl locations have continued to close, but not in Oklahoma City
